Running your own business can be the most exciting and thrilling 
experience you can ever imagine. It is a roller-coaster ride of emotion 
from fantastic highs to deepest lows married with the harsh reality that
 you will lose more than you win. The psychology of how you manage this 
personally and get yourself mentally prepared quickly to go again is a 
key element of the makeup of any leader. This is even more critical when
 you have a great team of people around you that you need to keep 
motivated and focused on the goal in hand. To be successful they have to
 believe in you and be willing to follow.
Seeing my vision 
becoming a reality, bringing together, building and maintaining a great 
team of people; "winning" new business and turning prospects into 
customers and then into advocates to me is the ultimate challenge. 
Achieving and maintaining excellence in customer service and providing a
 positive customer experience has and still is critical to any 
successful service industry - digital or face-to-face.
Equally all
 of this does not come without a lot of hard work and at times 
significant personal cost. The stresses and strains can take you to 
breaking point and back, but also you find yourself and the people who 
have come on the journey with you suddenly capable of things you 
couldn't previously imagined. You are constantly learning, not just in 
acquiring new business and commercial knowledge, but more importantly 
about one’s self. You just never stop learning.
Underpinning all 
of this is having a “can do” attitude. Your attitude to calculated risk 
taking becomes highly refined, and your of fear failure becomes 
immaterial as your outlook and approach to everything is "don't tell
 me 99 reasons out of a 100 why something cannot be done, but give me 
the 1 reason out of 100 why something can be done and just do it!".
 Whilst to be clear I am not advocating being reckless and being a 
complete maverick is a fast path to bankruptcy, success at all levels is
 a combination of a focused positive "can do" attitude and being able to
 look at any type of problem as a challenge and sometimes being highly 
creative in over-coming it.
So when in your next meeting (business
 or personal!) and someone says no or something cannot be done just 
remind them in 1963 President J.F Kennedy laid down the challenge that “before this decade is out, of landing a man on the Moon and returning him safely to the Earth”.
 On 20th July 1969 Apollo 11 (Armstrong, Aldrin, Collins) did just that 
with less technology and raw computing power that fuels your mobile 
phone we take for granted today.
You just have to want to do it and then make something positive happen!

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