Before we begin I will openly
state from the outset that the
opinions outlined are written knowing that they will be interpreted as controversial
by some in the market, including some of our competitors, but then again Certus
has built its entire business around Oracle Cloud and positively committing to
the right direction before everyone else thereby creating our competitive
advantage.
So before I continue the story, I
would like to make an important point…
….when Certus engages with a
Customer for an Oracle Cloud implementation or any other project we have
complete empathy and understanding of the sponsoring Executive(s) position
within their organisation. Understandably with any IT enabled business change involving
new technology such projects are considered to be “high risk” in nature. We are
very aware that these individuals often put their career and sometimes their
job on the line as they take the role of champion; securing the necessary board
level support and funding to undertake these projects with the view of making a
significant positive impact to the organisation holistically.
Certus sees its responsibility extends
way beyond ensuring a successful “contracted” delivery in that we have a duty
of care to these individuals. My own view has always been if these individuals
have been brave enough to take that first step then it is very much our
responsibility to protect them politically by ensuring we make good on our
promises and that the customer organisation can achieve transformation. From
our perspective the engagement becomes very “personal” as we strive for customer success.
So now let’s roll the clock
forward...
November 2015
Since we started in 2011 the majority of organisations have been quite
happy to sit it out on legacy out dated platforms with the majority even pretending
that the Cloud isn’t real and in the knowledge Oracle was going to provide
endless support and continued development of the existing platforms. During
this time I have heard every argument for not moving to the Cloud - “it’s a fad, it’s not proven, it’s not
secure, it doesn’t scale, it doesn’t work, we don’t want to write off what we
already have” – when really such negativity was/is an attempt to hold back evolutionary
change with organisations having their Ostrich moment with their heads firmly planted
in the sand and ignoring the Elephant in the room.
Mark Hurd, Oracle CEO,
said in his keynote speech at Oracle Openworld 2015 “The current IT on-premise Operating Model is unstainable. Companies
must modernise in the cloud to survive”.
Now my interpretation of Mark Hurd’s message and in accepting the reality
that Cloud applications footprint and functionality is accelerating makes Oracle’s
legacy on premise systems looking not only older each day but also more critically increasingly becoming irrelevant
to modern day business operations.
So to be clear the Elephant in the room is ignoring the fact that “Oracle on-premise systems are legacy and will not be developed any
further and ALL true new innovation is ONLY going to take place on the Oracle Cloud
platform”.
Last year Certus lost an Oracle Cloud deal to an organisation that said
it needed to transform its HR business operational model as the company was
losing market share; and one element of their new strategic outlook was to
focus on their own people in terms of talent acquisition and development. We
lost to a competitors (non-Oracle) archaic on-premise solution and whilst we undertook
our usual analysis of what we did wrong in regard to losing, we knew on this
occasion the issue was with the prospect – their rationale was just plain wrong.
You can argue we failed to change the prospects perception during the
sales process (and perception is reality), however sometimes people just cannot
be saved as they don’t want to be. On the procurement debrief I was bold enough
to say directly that we would probably see them in 2 years time when their
implementation had not achieved what they wanted and that’s if one of their
competitors hadn’t taken them out first! Losing to a competitor’s alternative
Cloud product is one thing, losing to a legacy on-premise system today is
frankly complete nonsense.
On a positive note since 2011 Certus has taken 18 companies and
organisations in Financial Services; Local Government; Charity Sector;
Engineering; Manufacturing; Transportation; Environmental; Media and even a
Sporting Governing Body into the Oracle ERP and HCM Cloud, and have implemented
over 70 Cloud modules over 25 different countries. The Cloud is not constrained by industry and crosses all
vertical industries.
The entire market has undergone a paradigm shift – please note my tense!
All the tier 1 software vendors are now all established in the Cloud as well as
a myriad of new entrants from Silicon Valley backed by significant Venture
Capitalist and Private Equity money. Even the players that digitally disrupt
our consumer lives daily, all of their mobile apps are in the Cloud. Is it
early days still? yes, but nowhere near as those pioneering days and Oracle by its
own admission was late to the Cloud. Today from an Oracle Cloud perspective the
products are now mature and proven.
If you disagree, then I challenge you to just ask one simple question “Where is all the new R&D money being
invested? Answer – Cloud”. (Just search Google)
Larry Ellison, Oracle
Executive Chairman and CTO at Openworld 2015 “It’s
only a matter of time that the majority of computing is done in the cloud and a
minority on-premise”.
So in 2015 for the majority of organisations the Elephant is still in
the room and it is really time he or she now left! To be absolutely clear with
the few obvious known exceptions, you are going to be moving your back office
systems to the Cloud whether you like it or not. It’s just a case of when.
Brutal – Yes! but that’s digital disruption for you and it has already
happened to the back office. Your existing on-premise platforms are not
going to transform your business; they are not going to solve the challenges
of the 21st Century when they were built in the 20th –
infact all they are just going to do is haemorrhage cash moving forward in
becoming even more expensive to maintain and impossible to innovate on,
consequently holding you back as an organisation. For some businesses the
situation is so critical that they just won’t survive if they don’t embrace
Cloud! (and trust me I am not dramatising this). Equally Cloud is not a
universal panacea that will solve all your problems however it is THE platform
for INNOVATION ENABLEMENT.
So think about this real hard when making strategic decisions? Continue
to put the inevitable off by all means, but digital disruption of ERP and HCM
gives back competitive advantage through efficient standardised best practice processes;
modern ways to engage a workforce and manage your talent ongoing to enable
delivery. If you do nothing, be assured your competitors will, especially the new
kids on the block that have grown up in the Cloud and know no difference and
have absolutely no fear in upsetting the status quo of any given industry.
Controversial – Yes, but in my opinion disrupting technology and markets
is supposed to be just that. As for On Premise, the Back Office is Dead – Game
Over! Not because Oracle says so but the entire industry as a whole has! Agree
or disagree, for me I will see you all in the Cloud in the next 5 years, it’s
just of case of when.
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